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Trade Show Booths - Six Simple Ways To Maximize Effectiveness Marketing Articles | March 17, 2011
Your trade show booths will be more effective if you keep these helpful tips for maximizing your trade show visibility and effectiveness in mind.


Your trade show booth is a reflection of your company and the products or services it provides. The design and attractiveness of your stands and banners are crucial to your success at any convention or exhibition, but how you use these elements is also critical to projecting the proper image and garnering positive show results. The following tips will help you choose the best venues and improve your results.
1. Don't choose which shows you'll attend as an exhibitor based on their own press. ?Every convention Wholesale MLB Baseball Jerseys , show and event has its own publicity machine. They want you to sign up as many exhibitors as possible and some will inflate attendance figures and other information in order to entice you to exhibit. A better gauge of the quality of a particular venue can be had by talking to last year's participants. Talk to business associates in your industry to get their honest opinion of a particular event. Also take a look at any impartial press that was written up after the event closed. You'll get a clearer picture of whether the event you're considering will get you enough qualified leads and exposure to warrant a trade show booth.
2. Tie a product launch or new service to your next appearance. If you're rolling out a new product or offering a new service to consumers, time the release to a major exhibition or trade event appearance whenever possible. You can update your booth for a fresh appearance and offer demonstrations. Product demonstrations always draw crowds at exhibits and conventions, and offering a new and distinctive service will set you apart from the crowd.
3. Broaden your perception of your target demographics. You may be part of the high end cosmetics industry Wholesale Baseball Jerseys , but that doesn't mean you have to limit your convention appearances to the beauty industry. If your product appeals to financially secure, mature women, consider attending events focused on retirement issues or investing.?
4. Don't skimp on pre-show advertising. Start touting your trade show booth three to six months in advance of the show date. ?Your email announcing a new product launch or a free gift to be given at your trade show stand may be the deciding factor for potential customers who have debated whether to attend. ?Give consumers plenty of time to plan in advance so they'll put you on their calendars. Whenever possible Wholesale Authentic MLB Jerseys , include your trade show booth number so you'll be easy to find.
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