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Marketing Study Outline
In order to be able to conduct a decent targeting and marketing campaign, you must first understand the fundamentals of finding out what they are. They only way to do this is to follow a specific guideline for you to follow. Check out the guideline below.
1. Your Objective to the Research
? Explain in one paragraph why the research is being done, what you hope to learn and for what purpose the information that you attain may be used
? What benefits does your market seek (i.e. Diamondbacks Jake Lamb Jersey , what points-of-pain or problems are being solved)
? What factors can affect their decision to purchase or use your productservice
? What attitudes do they have about the productsservices that are currently not on the market
? How is the product used
? Products and Services that appeal to the target market
? In general terms, what is currently so appealing to this market
? If there are no current providers, what types of productsservices may appeal to this market in the future (i.e. Diamondbacks Alex Avila Jersey , what is used now to solve the problem).
3. Market Metrics
Get many Size estimates (current and future) for all of the following:
? Overall market ? Current size as it stands ? Potential size for the future ? Actual penetration of current productsservice within the entire market
Individual market segments
? Current size ? Potential size ? Actual penetration of current productsservice within the total market ? Usage rates ? Frequency of product purchases ? Growth estimates (current and in the future) for: ? Overall market ? Individual market segments
4. Competitive Analysis
Listing the competition by market share ranking (by each target market if possible) is a good way to size them up. You can also be more specific by searching for individual points listed below.
Current Competitors - full analysis of top competitors including:
? Products & Services (e.g., description, uniqueness Diamondbacks Jarrod Dyson Jersey , pricing, etc.) ? Their Market share at current ? Current customers (targeted audience) ? Positioning and promotion strategies ? PartnershipsAlliancesDistributors ? Recent news
It is extremely important to focus attention on the SWOT section of this report. While most other information in this report can be gleaned from company and secondary materials, much of what appears in the SWOT section is based on the researcher's own opinions of the competitor based on the information that is collected.
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