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Unique Selling Proposition - Your Competitive Advantage! Marketing Articles | January 5, 2005 To capture a larger market share and be viable, sustainable and profitable#7# you absolutely need to differentiate or distinguish your business, products andor services from your competitors. In other...
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business#8# products andor services from your competitors.
In other words, you need to make your business special in the eyes of your customers andor prospects.
You can do this by creating what's called an Unique Selling Propostion or USP and then effectively convey that USP to your target market via your marketing efforts and business performance.
This is particularly crucial if you're operating in a highly competitive market.
What Is An Unique Selling Propostion?
Your USP is the one thing or idea that sets your business favourably apart from your competitors'. It's a statement of Advantages you bring to your customers that differentiate you from your competitors.